“Konzumiraj odgovorno” CSR campaign launched

Recently, the Croatian Employers’ Association’s Coordination of Producers, Importers, and Distributors of Spirits launched a CSR campaign aimed at informing the public and the food and beverage businesses about the importance of moderate and responsible alcohol consumption. In late May, as part of the campaign, an educational website, www.konzumirajodgovorno.hr, was launched, offering useful information about the effect of alcohol on one’s body and health, and cautions for people for whom alcohol consumption is not recommended, with special emphasis on the adverse effects of underage drinking.

As part of this CSR project, launched in cooperation with spiritsEUROPE, which represents the interests of 31 national associations of spirits producers, a quiz about responsible alcohol consumption was developed. The quiz brings guidelines and answers to the key questions about consuming alcohol moderately, clarifies the differences between moderate and excessive alcohol consumption, provides advice on responsible drinking, and explains the different alcoholic drinks. The quiz is available either via www.konzumirajodgovorno.hr or directly on http://edapp.click/spiritseu-hr.

The Agency also joined forces with Algebra to develop an online education course on responsible alcohol service intended for the food and beverage sector. The course, titled Poslužujem odgovorno (I Serve Responsibly) aims to reduce irresponsible alcohol consumption and highlight the issue of underage drinking, as well as promote the establishments with responsible alcohol service policies.