Refreshed and upgraded “Do the Right Thing” platform

In 2016, the company A1 Hrvatska (previously known as Vipnet) launched the first Croatian platform for charitable fundraising named “Čini pravu stvar” (Do the Right Thing) as a meeting place for associations and potential donors. Alongside A1, the conceptual founder of this project was the Communication Office Colić, Laco, and partners, whose agency team has provided support in the operational management of the platform and communication of its activities over the years. During the platform’s six years of successful operation, it managed to gather more than two million kuna (266 thousand euros) for the activities and work of non-profit organizations from various spheres of interest across Croatia. This year, the platform was refreshed and further improved to simplify its use for both associations and donors. The Communication Office team took part in the planning process of the platform’s new version, offering educational and operational support to member associations to ease the transition to “Do the Right Thing 2.0”. This new and enhanced version of the platform provides a more straightforward overview of the associations’ needs and simplifies the donation process for all interested users.