PROI AI Summit in Warsaw

Artificial intelligence is evolving at an extraordinary pace – technologies that were cutting-edge just a year ago are already becoming obsolete. That’s why this year’s PROI AI Summit in Warsaw brought together representatives from agencies across the global PROI Worldwide network to exchange insights on integrating AI tools into everyday business operations.

Kristina Laco and Lea Pavelić joined the conference discussions, exploring how AI can be applied – from optimising internal processes to developing new services for clients.

The Summit focused on practical AI tools and implementation strategies, with the key takeaway being: “AI culture is not a department, but a mindset.” Participants shared experiences on the challenges and opportunities of using AI in client work, while an advanced prompting workshop saw the development of innovative AI plug-ins – yet another sign of how rapidly AI is becoming an integral part of business.

The conclusion was clear: the successful application of AI depends not only on the technology itself, but also on a deep understanding of the problems to be solved and the willingness of organisations to adapt and keep learning.