Kristina Laco Took Part in a Panel Discussion at the PROI Summit in Madrid

At the PROI Summit, held in Madrid, experts from Europe, the Middle East, and Africa exchanged knowledge and experiences in communications and PR. Over 70 participants from 36 agencies across 34 countries focused on industry challenges, trends, and improving agency operations.

Kristina Laco participated in the “Challenges in agency business development” panel with colleagues Simon Fryer, Eliza Rogalski, and Louise Mezzina. They discussed business models, service diversity, the impact of technology, and transformations in agency strategies.

The exchange of ideas with leading experts from various countries provided fresh perspectives that foster innovation, contributing to the further development of business and strengthening client relationships.